TESSUTI ITALIANI • MANOS MEXICANAS

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At Velia Sierra Design, we meticulously care for every stage of the production cycle. We develop our own textures on certified Italian linen, creating exclusive treatments that span from thread selection to sewing, steaming, setting, pre-washing, and 100% artisanal fraying — all executed by expert hands with decades of mastery.

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Each garment undergoes a rigorous quality-control system that includes resistance testing, colorfastness evaluations, and assessments of the fabric’s behavior under continuous wear. These tests ensure that our pieces retain their drape, softness, and original color, preventing shrinkage, wear, and fading, and guaranteeing collections that are truly unique, exclusive, and refined.

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All of our fabrics undergo a specialized pre-wash process using biodegradable softeners that stabilize the fiber before cutting. This procedure, perfected over more than four decades, allows each piece to maintain its shape and freshness with home laundering, without the need for dry cleaning (with some texture exceptions), thereby preserving both its practicality and its natural appeal.

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We combine Italian raw materials with certified traceability and the mastery of Mexican craftsmanship. Our textiles and prints are developed exclusively for the brand through techniques that include special yarns, variations in weight and texture, and artisanal finishes. Details such as frayed edges, hand embroidery, and appliqués — as well as unconventional processes for linen — form a contemporary and distinctive identity that makes Velia Sierra Design a brand without comparison.

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Our designs are the result of textile and creative research that began 42 years ago. Here, the visions of Velia Sierra, her children, and a team of experts in design, textile engineering, manufacturing processes, pretreatment techniques, dyeing, imports, and exports come to life. Each collection reflects a perspective refined over decades, where tradition, craftsmanship, and technique converge to create pieces that transcend seasons and accompany our clients for years.