The Mita Summer Club: An Aspirational Journey to Summer Elegance
Imagine stepping off a yacht onto the perfect shore. The summer sun caresses your skin, the white linen moves gently in the sea breeze, and in your hand, a glass of crisp wine reflects the sunset light. All is calm, all is beauty. You have arrived at the place where elegance lives effortlessly: The Mita Summer Club.
At Velia Sierra Design, summer isn't just a season—it's a style manifesto.
The Mita Summer Club is our latest campaign: a universe created for those who value the good life, quiet luxury, and unpretentious sophistication. A summer fantasy that becomes a state of mind, an aspirational lifestyle, a clear vision of what it means to live with intention.
The Art of the Essential
Inspired by the subtle pleasures of the season, this campaign is based on Desert Garden, a collection featuring pieces crafted in raw linen, fluid cuts, and a natural palette that celebrates light, calm, and elevated simplicity, without neglecting a subtle pop of color in pastel shades like pastel pink, sky blue, and lemon yellow. Every texture, every shape, and every silhouette was designed to accompany moments of authentic pleasure: a lunch by the sea, a read in the shade, an endless conversation under the sun.
The Most Desirable Summer Club
Although The Mita Summer Club doesn't exist as a physical destination, it is very real for those who understand that luxury is in the details. It is a place created for sophisticated minds and free spirits, where summer is experienced with freshness, grace, and fulfillment.
It is also an invitation: to dress with intention, to live with elegance, and to imagine yourself in that more serene, brighter, more authentic, and more relaxed version of yourself.
Welcome to Mita Summer Club.
Where summer becomes art,
and the good life becomes a way of dressing.
