The Italian Brunch: A Morning of Style and Synergy

On March 10th, the terrace of Corazón de Alcachofa restaurant, located in Punto Sao Paulo, hosted The Italian Brunch, an intimate gathering that brought together 25 clients from Velia Sierra Design and Tierra Rossa for a morning inspired by the effortless elegance of an Italian spring.

The event began at 10:00 a.m., as guests arrived to explore a curated selection of Velia Sierra Design linen garments alongside Tierra Rossa jewelry. The experience was complemented by a brunch by La Sirena Bakery, featuring canapés, mimosas, and a refreshing Limoncello Spritz prepared with the house limoncello we also offer to our clients in Velia Sierra Design boutiques.

At 11:30 a.m., Paula Sierra, Image Director of Velia Sierra Design, and Lorena Paniagua, founder and CEO of Tierra Rossa, shared a conversation about the timelessness and versatility that define both brands. They highlighted how classic pieces remain relevant across seasons while carefully selected seasonal designs bring contemporary accents that elevate everyday styling.

Among the attendees were Pilar Bolaños, fashion consultant, and Yoli Sánchez, founder of CIIND Imaginarte.

Guests received a final gift of a Velia Sierra Design linen scarf paired with Tierra Rossa pins, encouraging playful and sophisticated ways to accessorize.