Desert Garden: A Tribute to Natural Sophistication
This past Wednesday, February 26th, Velia Sierra Design exclusively unveiled its new collection, Desert Garden, a tribute to natural sophistication and the timeless elegance of linen. In collaboration with KUU, a luxury jewelry brand crafted by Wixárika artisans, we hosted an intimate event at their exclusive showroom in Colonia Providencia, where 40 of our most loyal clients had the privilege of being the first to discover this collection.
The evening was graced by the presence of Velia Sierra, the brand’s designer and founder, along with her children, Paula and Franja, who lead the Image and Marketing Departments, respectively. Their vision and creativity have been instrumental in the creation of Desert Garden, a collection that reinterprets our signature Italian linens with pastel hues essential for the season, cuts inspired by the delicacy of flowers, and new textures that elevate classic styles.
The event was a true celebration of beauty in its many forms. A refined breakfast, curated by Blooming Tea Catering, complemented the experience, while our guests received floral accessories as gifts, perfectly aligning with the organic essence of the collection.
The Desert Garden collection will be available in physical stores and online starting in March, offering pieces designed for those who seek elegance, freshness, and distinction in every detail.
We are deeply grateful to all our guests for being part of this celebration and invite them to discover the full collection very soon. Watch a recap of our Pre-Launch here.