Velia Sierra Design Inaugurates Its Fourth Store in San Miguel de Allende

On July 12th of this year, Velia Sierra Design inaugurated its fourth store in San Miguel de Allende, strategically located between the bustling streets of Hernández Macías and Pila Seca. This new boutique not only expands our presence in the acclaimed “heart of Mexico” but also enriches the cultural and historical atmosphere of the area, as it is housed in the historic Casa de la Inquisición, a building full of character and tradition.
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The opening of this store strengthens our connection with San Miguel de Allende, where we already have three successful locations: our iconic flagship store on Calle Relox 10, with over 30 years of history; our exclusive men’s store on Calle Relox 4, which has served our distinguished customers for more than a decade; and our showroom and outlet on Calle San Francisco, within the Plaza Principal, which was the first property with a second floor in San Miguel de Allende.
In this new boutique, we have curated an exquisite selection of our latest collections in linen and viscose for women, designed to offer the elegance and freshness that defines Velia Sierra Design. This space invites visitors not only to explore our lines but also to enjoy an exceptional culinary experience at Ziracco, an Italian restaurant that promises to delight guests with its gastronomic offerings.
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Additionally, the new store shares space with the renowned Julio & Jordan jewelry, known for its unique pieces and attention to detail. This combination of offerings makes our new store a must-visit destination for those seeking style, quality, and a setting rich in history.
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We are also proud to announce the upcoming opening of a store dedicated exclusively to men’s linen clothing in this same location, continuing our mission to offer the best in fashion and style in San Miguel de Allende. We look forward to welcoming you to discover this new gem in the heart of the city!
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Find our new store here.
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